WE THINK GLOBALLY,
ACT LOCALLY

HAKUHODO RUS is the Russian office of the international agency HAKUHODO, the oldest agency in Japan and one of the largest in the world.

Many years of international experience, a traditional Japanese approach to details and deep local expertise allow us to find effective solutions to problems of any complexity and scale.

WE DO EVERYTHING. AND LOVE.

WE DO EVERYTHING.
AND LOVE.

Research

Design and branding

Strategy and creative

Integrated advertising campaigns

Media service and buying

Special projects and digital media

Social media marketing

Influence Marketing

Events and PR

Content production

Printing and souvenir production

Marketing support

  • Research
  • Design and branding
  • Strategy and creative
  • Integrated advertising campaigns
  • Media service and buying
  • Special projects and digital media
  • Social media marketing
  • Influence Marketing
  • Events and PR
  • Content production
  • Printing and souvenir production
  • Marketing support

WE KEEP EXPERIENCE
AND BRIGHT PROJECTS

2008
Opening an office in Russia by the invitation of Honda

2010
Beginning of marketing support for КАО Corporation in the Russian market — launch of the Merries brand

2011
Beginning of a multi-year collaboration with Fujifilm — launch of the Instax brand

2013
Implementation of the first large-scale project on the Russian market with influencers for the Line messenger

2016
Start of the multi-year project Yokohama – Chelsea FC Camp on the eve of the 2018 World Cup

2018
Organization and holding of events within the framework of the Year of Japan in Russia

2021
Acquisition of new assets by HAKUHODO in Russia — BI projects for Heineken and Megafon using partner resources

2022
Start of cooperation with local brands Coca Cola — Pulpy, Rich

WE APPRECIATE COOPERATION
WITH EVERYONE

WE ARE INSPIRED
BY OUR TALENTS

Mikhail Nikitin

CEO

Yuzu Iguchi

International Director

Irina Bobyleva

COO

Denis Myshev

Client Service Director

Roman Efimov

Strategic Planning Director

Natasha Ushakova

Creative Director

Maria Volzhenina

BTL Director

Petr Bednyakov

Digital Director

WE FOLLOW
THE MAIN PRINCIPLES

Sei-katsu-sha*

We plan any project according to the principle of “sei-katsu-sha” — this is Japanese term that is used instead of the classic “consumer”. The perception of the consumer not as a faceless message sender, but as a whole person with his own way of life, aspirations and dreams allows us to effectively implement advertising campaigns.

*Sei-katsu-sha literally means «living person».

True partnership

Only sincere and trusting relationships with clients and partners enable us to solve effectively business problems.

Sei-katsu-sha*

We plan any project according to the principle of “sei-katsu-sha” — this is Japanese term that is used instead of the classic “consumer”. The perception of the consumer not as a faceless message sender, but as a whole person with his own way of life, aspirations and dreams allows us to effectively implement advertising campaigns.

*Sei-katsu-sha literally means «living person».

True partnership

Only sincere and trusting relationships with clients and partners enable us to solve effectively business problems.

WE ARE OPEN TO
NEW PROJECTS