WE THINK GLOBALLY,
ACT LOCALLY
HAKUHODO RUS is the Russian office of the international agency HAKUHODO, the oldest agency in Japan and one of the largest in the world.
Many years of international experience, a traditional Japanese approach to details and deep local expertise allow us to find effective solutions to problems of any complexity and scale.
WE DO EVERYTHING. AND LOVE.
WE DO EVERYTHING.
AND LOVE.
Research
Design and branding
Strategy and creative
Integrated advertising campaigns
Media service and buying
Special projects and digital media
Social media marketing
Influence Marketing
Events and PR
Content production
Printing and souvenir production
Marketing support
- Research
- Design and branding
- Strategy and creative
- Integrated advertising campaigns
- Media service and buying
- Special projects and digital media
- Social media marketing
- Influence Marketing
- Events and PR
- Content production
- Printing and souvenir production
- Marketing support
WE KEEP EXPERIENCE
AND BRIGHT PROJECTS
2008
Opening an office in Russia
by the invitation of Honda
2010
Beginning of marketing support for KAO Corporation
in the Russian market — launch of the Merries brand
2011
Beginning of a multi-year collaboration
with Fujifilm — launch of the Instax brand
2013
Implementation of the first large-scale project on the Russian market with influencers for the Line messenger
2016
Start of the multi-year project Yokohama — Chelsea FC Camp
on the eve of the 2018 World Cup
2018
Organization and holding of events within
the framework of the Year of Japan in Russia
2021
Acquisition of new assets by HAKUHODO in Russia — BI projects
for Heineken and Megafon using partner resources
2022
Start of cooperation with local brands
Coca Cola — Pulpy, Rich
2008
Opening an office in Russia by the invitation of Honda
2010
Beginning of marketing support for КАО Corporation in the Russian market — launch of the Merries brand
2011
Beginning of a multi-year collaboration with Fujifilm — launch of the Instax brand
2013
Implementation of the first large-scale project on the Russian market with influencers for the Line messenger
2016
Start of the multi-year project Yokohama – Chelsea FC Camp on the eve of the 2018 World Cup
2018
Organization and holding of events within the framework of the Year of Japan in Russia
2021
Acquisition of new assets by HAKUHODO in Russia — BI projects for Heineken and Megafon using partner resources
2022
Start of cooperation with local brands Coca Cola — Pulpy, Rich
WE APPRECIATE COOPERATION
WITH EVERYONE
WE ARE INSPIRED
BY OUR TALENTS
Mikhail Nikitin
CEO
Yuzu Iguchi
International Director
Irina Bobyleva
COO
Denis Myshev
Client Service Director
Roman Efimov
Strategic Planning Director
Natasha Ushakova
Creative Director
Maria Volzhenina
BTL Director
Petr Bednyakov
Digital Director
Mikhail Nikitin
CEO
Yuzu Iguchi
International Director
Irina Bobyleva
COO
Denis Myshev
Client Service Director
Roman Efimov
Strategic Planning Director
Natasha Ushakova
Creative Director
Maria Volzhenina
BTL Director
Petr Bednyakov
Digital Director
WE FOLLOW
THE MAIN PRINCIPLES
Sei-katsu-sha*
We plan any project according to the principle of “sei-katsu-sha” — this is Japanese term that is used instead of the classic “consumer”. The perception of the consumer not as a faceless message sender, but as a whole person with his own way of life, aspirations and dreams allows us to effectively implement advertising campaigns.
*Sei-katsu-sha literally means «living person».
True partnership
Only sincere and trusting relationships with clients and partners enable us to solve effectively business problems.
Sei-katsu-sha*
We plan any project according to the principle of “sei-katsu-sha” — this is Japanese term that is used instead of the classic “consumer”. The perception of the consumer not as a faceless message sender, but as a whole person with his own way of life, aspirations and dreams allows us to effectively implement advertising campaigns.
*Sei-katsu-sha literally means «living person».
True partnership
Only sincere and trusting relationships with clients and partners enable us to solve effectively business problems.
WE ARE OPEN TO
NEW PROJECTS
Moscow 113/1 Leninski Prospect, office E306